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Overhyped and over here?

's premium fashion'. Whereas the iPhone was launched into an existing category, the iPad is, in effect ...

Mark Ritson on Branding: A fond farewell

acknowledge that any decent fashion brand should be doing everything it can to stop fat-arsed marketing ...

O2 strikes deal with Live Nation to replace Carling as title sponsor of Academy venues

, Liverpool, Newcastle, Oxford, Sheffield, Leeds, and Shepherd's Bush Empire. In similar fashion to its ...

The Marketing Profile: Dominic Chambers of LG

than technology and manufacturing, LG would come to be associated with innovative design, fashion ...

The Week in marketing: 7 October 2008

Next is hoping to take a share of the teen clothes market following its 14m purchase of youth fashion ...

Nokia focuses on flagship N96 launch

96 seconds of the latest trends in motoring, fashion, gadgets, comedy, culture and homes ...

Tiscali integrates Kelkoo in shopping portal to pull cash-strapped consumers

The redesigned site includes easier navigation and allows customers to compare thousands of prices on products to find the best bargains online. Users can now browse hot deals, exclusive discounts and specials on travel, fashion, sports and technology. Tiscali Shopping receives more than 2m page views a ...

Samsung and Vodafone join with Elizabeth Arden to launch handset

Samsung and Vodafone have teamed up with the cosmetics brand to offer a gift set to the first 5000 customers to buy the phone in one of the network provider's top 50 UK stores. The giveaway was seen as a good way of enticing members of the phone's target market - 25- to 35-year-old, fashion-conscious women ...

Diet Coke to roll out mobile portal

, supplied in partnership with Heat magazine. A 'Style' section offers fashion content in association with ...

Biggest brands: Top 50 grocery brands by sales 2008

. 'Far from being old-fashioned, cans are in a perfect position to capitalise on trends for low-fat, low ...

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