Mark Ritson on Branding: A fond farewell
23 Mar 2010 | by Mark Ritson
acknowledge that any decent fashion brand should be doing everything it can to stop fat-arsed marketing ...
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Opinion: The Marketing Society Forum
05 May 2010 | by Staff
, unlike phones, banks aren't perceived as cool. In fact, they've never been less fashionable. The test ...
Marketing Mole: Name that brand
27 Oct 2009
This colourful Italian fashion brand was founded in 1965 and now operates 6000 stores in more than
Marketing Mole: Name that brand
28 Jul 2009
This fashion brand was created in Kensington in 1964 by Barbara Hulanicki and her ad-man husband
Brand Health Check: Metropolitan Police
12 May 2009 | by Jeremy Lee
been narrowed down to '5ft 2" graduates or 6ft 4" thugs'. Is this an old-fashioned copper's jaundiced ...
Opinion: The Marketing Society Forum - Can established brands work on social networking sites?
18 Nov 2008
bands or discuss fashion; Bebo users could be seeking online drama. By matching the branded offering ...
Raymond Snoddy on Marks & Spencer's marketing cuts
11 Nov 2008
's executive chairman, and chairman of Business in the Community and the British Fashion Council. Rose worked ...
Brand Health Check: Land of Leather
28 Oct 2008 | by Miranda Fitzgerald
people want to buy. Remedy Be innovative. Think like a fashion brand and introduce a small range ...
Permission to engage: How web imbued younger generations with a strong political and entrepreneurial vigour
28 Oct 2008 | by Andrew Walmsley
'n'roll as corrupting youth, and punk as laughable. New fashions, from the mini-skirt to the leg-warmer, have been ...
Brand Health Check: Olay
14 Oct 2008 | by Gemma Charles
-ageing sub-brands such as Regenerist and Total Effects have distanced it from its old-fashioned image ... , relative to other supermarket brands. Yet many women still think the brand old-fashioned. 'It's for my ...
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