The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
this world': it tweeted photos of London Fashion Week models heading to the runway before the audience could ...
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Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
05 Sep 2012
: Anthony Ireson, Ford of Britain Fashion: Melissa Littler, BrandAlleyUK TRAVEL: Lionel Benbassat ... ) and (later this month) the Paris Motorshow and Hanover CV Show. FASHION: Melissa Littler, PR ...
Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep
21 Sep 2011 | by Rachel Barrie, director of strategy, Fallon
the eternal principles of good communication will never go out of fashion (a genuinely revealing truth seems ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the price spectrum ... male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ...
Marketing's Power 100 Next Generation 2009
02 Jun 2009 | by Nicola Clark
to the fashion retail world. Describes herself as passionate, energetic, determined. Dream job ...
Spoof viral ads - threats and opportunities
27 Jan 2009 | by Gemma Charles
than transparent fashion. Last year a viral spoofed Citroen's 'Transformer' ads, racking up more than ...
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