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Five routes to social media success

28 Dec 2011 | by Andrew McCormick

to fashion's Forever 21, from the Metropolitan Police to Old Spice. There may be some better campaigns out ... . Brand: Forever 21 Agency: n/a Social network: Blogger outreach When US fashion brand Forever 21 launched its second UK store in London's Oxford Street in the summer, it signed up fashion ...

Briefing: Retail - Online retailers eye overseas growth

22 Dec 2011 | by Andrew McCormick

't work. It's a huge process." Chris Bale, chief operating officer at fashion retailer Boohoo, argued ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Aurora restructures Coast, Oasis and Warehouse brands

19 Dec 2011 | by Matthew Chapman

Aurora Fashions, the owner of Coast, Oasis and Warehouse, has appointed French Connection digital...fashion brand Radley. Separately, Coast is looking to develop its signature occasionwear collection ... . Aurora Fashions aims to drive the multi-channel proposition of its Oasis brand by appointing Hash Ladha, group multi-channel director at Aurora Fashions, as deputy managing director at Oasis. Ladha ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

Portas review criticises supermarket non-food expansion

13 Dec 2011 | by Matthew Chapman

that Portas declined to meet with Dixons, fashion retailers Next and Primark, and stationary chain WH Smith ...

PHD claims Grand Prix in Agency of the Year

13 Dec 2011 | by Gemma Charles

judges with its "good old-fashioned sales metrics", which demonstrated the positive effect of its work ...

Asos marketing director Clare Dobbie departs

12 Dec 2011 | by Matthew Chapman

Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after

Wrigley's prepares major marketing pushes across Extra and 5Gum brands

10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

promotions across fashion, music, art, gaming and film categories, and the upcoming Playstation Vita portable ...

Debenhams cashes in on Olympics with British-themed homewares for 2012

09 Dec 2011 | by Rachel Barnes

The home collection will initially launch with three designers Carol Lake, Yukari Sweeney and Ashley Thomas but will mirror the Editions fashion concept, where capsule ranges from edgier , up-and-coming designers are introduced in new seasons. The debut ranges, which include soft furnishings and kitchenware ...

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