Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
reference-point for a while. These Unilever success stories have gone out of fashion more recently ...
Click
to remove filters
John Lewis has unveiled its first fashion catalogue, as part of a drive to establish itself as a...including Mulberry and Richard James. John Brown was tasked with promoting the brand to fashion ... this month, showcases the growing variety of fashion ranges available at the department store. Paul ... as a fashion destination'. He added: 'It's a huge growth area for us, both in our shops and online ...
reference-point for a while. These Unilever success stories have gone out of fashion more recently ...
Fashion brand Biba is to be extended to include home furnishings and kitchenware.
, as well as "exclusive insider information" such as music and fashion tips. The aim is to create a dialogue ...
. - Host pop-up bars at key cultural events: Mercury Music awards, London Fashion Week - market ...
its online retail offering with the launch of two vertical hubs for motors and fashion . ...
, in perfect sync with the fashion retailers around them. In contrast, traditional Blacks outlets manage only ... stores indicates they could be rolled out across the estate - particularly in more-fashionable locations ...
structure from the chaos. Editd is one of a new generation of companies addressing this. The fashion ...
out above-the-line activity in 2011. The online marketplace launched a similar hub for fashion ...
Marketing, brands can advertise in the fitting rooms of specific high-street fashion stores, reaching a ... aged 16-34, for example, a fitting-room poster campaign in a fashion retailer like Topshop would ...