The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...
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VisitBritain to roll out global marketing campaign in 2011
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
" image of Britain, the campaign focused on themes of heritage, sport, fashion and food. VisitBritain ...
VisitBritain partners BA for tourism campaign
05 Oct 2010 | by Alex Brownsell
The campaign, created by VisitBritain's incumbent ad agency Albion , will promote a "classic" image of Britain based around themes such as heritage, sport, fashion and food. Ads, funded 50/50 by VisitBritain and BA, will feature the strapline "Britain. A different picture around every corner ...
More than miles
18 Aug 2010 | by Suzy Bashford
loyalty programmes is now fashionable, even in the City. These are tough times and everyone wants to get ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
and the investment fund Agilo bought women's fashion-shoe retailer Faith out of administration for an undisclosed sum ...
Adidas appoints Stella McCartney for Olympics
14 Jul 2010 | by Joe Thomas
appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges....McCartney will oversee the design of both athlete kit and fan wear for the Adidas brand, which marks the first time in a top fashion designer work with a sports brand to design competition wear for both the national Olympic and Paralympic Teams. Fans will be able to purchase both the Adidas women ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...
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