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Brand Health Check: Christmas Number 1

we have when it comes to the marriage between music and fashion, but really it is only about self ...

Red backs fashion site with integrated ad drive

can click through to access Red Online's beauty, fashion, food and travel sections. Print ads have ... .co.uk and Digitalspy.co.uk. In September, AOL UK launched MyDaily, a women's fashion, lifestyle and opinion site ... for women to get their daily fashion and news fix. Last week, NatMag-owned Cosmopolitan.co.uk posted ...

Ford, Lexus, American Express and Kronenbourg support Virgin's Project

, design, film, fashion and technology. The cover star of the launch issues is the American actor Jeff ...

Collaboration: How to avoid crossed wires with cross-promotion

across multiple specialist disciplines.' Marketers could learn much from the fashion world, where recent alliances have captured consumers' imaginations, not to mention wallets. Take fashion label Dolce ... , the promotion with H M reinforces high fashion's power of aspiration, giving people the chance to feel and own ...

An equitable balance

.' Similarly, according to one retail analyst, the reason fashion chain New Look failed to float on the stock ...

Telegraph Media Group rebrands online to consolidate platforms

follows TMG's launch of a dedicated fashion and beauty website in September. ...

Asos creates sale platforms for unlisted brands

designers" and will allow Asos customers to sell their own fashion products to the site's users. Asos said: "Fashion Finder is a new platform that will enable us to present great fashion to our customers ... of the fashion internet not previously available to us." The launches were detailed in the company's interim ...

Amazon acquires ecommerce rival Quidsi

This deal follows Amazon s acquisition of online shoe and fashion business Zappos in 2009 for $850m. Quidsi owns baby products ecommerce site Diapers.com , which was set up in 2005 with a focus on building strong customer relations. It aims to enhance the ecommerce experience for consumers by offering ...

Matalan to return to TV

It is the first Christmas campaign the discount fashion retailer has commissioned since 2005. Carly Hughes, Matalan senior brand manager, said TV ads had been dropped while the company focused on: "Improving the shopping experience for our customers from the design of product, the quality of product ...

Ted Baker launches Twitter styling studio

NEW YORK - Fashion label Ted Baker London has partnered with digital agency the Guided Collective...On 5 November, eight fashion bloggers working for sites including fashionchalet ... . Sam Reid, founder, Guided Collective, said: "Ted Baker is a fashion label that has grown solely via ... don't get paid for their labour of love. "As fashion grows in the digital sphere, our opinion ...

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