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Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

fashion brand called Atheist, to launch in February. The logo is a black hole. You can buy trainers ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...

Helen Edwards on Branding: Apple of their eye

29 Sep 2010 | by Helen Edwards

reference-point for a while. These Unilever success stories have gone out of fashion more recently ...

Helen Edwards on Branding: Ask why before you buy

17 Aug 2010 | by Helen Edwards

and the investment fund Agilo bought women's fashion-shoe retailer Faith out of administration for an undisclosed sum ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...

 

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