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Collaboration: How to avoid crossed wires with cross-promotion

across multiple specialist disciplines.' Marketers could learn much from the fashion world, where recent alliances have captured consumers' imaginations, not to mention wallets. Take fashion label Dolce ... , the promotion with H M reinforces high fashion's power of aspiration, giving people the chance to feel and own ...

H&M Lanvin collection to hit stores tomorrow

H&M is set to unveil a new Lanvin collection fashion range in 200 stores worldwide from tomorrow...It will feature separate collections of womenswear, menswear and accessories designed by Alber Elbaz, creative director at the luxury Parisian fashion house. Prices range from 14.99 to 149.99. H M has been producing collections in collaboration with famous fashion designers since 2004. Previous ...

Abercrombie & Fitch to launch 'cheeky' lingerie brand in UK

Gilly Hicks, an underwear sub-brand of American fashion house Abercrombie and Fitch, is to launch

Profile: Leading the resurgence

When Amy Howarth was studying fashion and marketing at Northumbria University, she drew up a list ... of innovation, quirkiness, affordable fashion and, by way of contrast, epic failure. Bold debut Founded ... for innovative advertising, which fits well with its focus on innovative clothing. The fashion brand ...

A familiar new strategy

ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...

An equitable balance

.' Similarly, according to one retail analyst, the reason fashion chain New Look failed to float on the stock ...

Burberry sales soar on the back of digital and brand strategy

Fashion house Burberry has reported a 18% year-on-year jump in revenue to £673m for the first six

Telegraph Media Group rebrands online to consolidate platforms

follows TMG's launch of a dedicated fashion and beauty website in September. ...

HMV paves way for own-label fashion range

to compliment the fashion brands it currently stocks....HMV has registered the trademark "363", based on the address of the company s first shop, at 363 Oxford Street. HMV brought out Studio, the clothing and accessories range, in September, which saw the company partner with selected fashion brands, including Boxfresh, Lee Jeans, FLY53, Eastpak and Jay ...

Digital report: Better connected

's biggest brands. Names from fashion powerhouse Chanel to credit-card brand American Express have taken ... of the biggest names in blogging - particularly in fashion and technology - have appeared on the radar of major ... -in-chief of fashion website Style Noir. He is supportive of ads on blogs, but insists it is crucial that any ...

 

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