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Brand Health Check: Christmas Number 1

15 Dec 2010 | by Rachel Barnes

we have when it comes to the marriage between music and fashion, but really it is only about self ...

PR Agency of the Year: Frank PR

10 Dec 2010 | by David Singleton

-profile fashion, music and celebrity event that successfully promoted awareness of cervical cancer ...

Branding Agency of the Year: The Partners

08 Dec 2010 | by Rachel Barnes

earlier this year: 'Creativity is the future of business success.' Focus on - eBay Fashion Outlet When eBay devised its Fashion Outlet site, it called in The Partners to position the hub as a credible ... -working visual personality'. Its solution was to blend eBay's traditional logo with a more fashion ...

A familiar new strategy

17 Nov 2010

ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...

An equitable balance

17 Nov 2010 | by Jane Simms

.' Similarly, according to one retail analyst, the reason fashion chain New Look failed to float on the stock ...

Digital report: Better connected

10 Nov 2010 | by Nicola Clark

's biggest brands. Names from fashion powerhouse Chanel to credit-card brand American Express have taken ... of the biggest names in blogging - particularly in fashion and technology - have appeared on the radar of major ... -in-chief of fashion website Style Noir. He is supportive of ads on blogs, but insists it is crucial that any ...

Profile: Shifting up a gear

20 Oct 2010

hybrid model in the late 90s, Toyota fashioned itself not only into the world's biggest carmaker ...

Dressing it up

13 Oct 2010 | by Suzy Bashford

to providing low-cost fashion. We will freeze the prices of our entry-level ranges, which make up about 20 ...

AOL: Returning to the fray

13 Oct 2010 | by Sarah Shearman

simply recipes and fashion,' says Sarah Gavin, vice-president of communications at AOL. The brand has ...

Reinventing marketing: Nothing must detract from building trust in your brand

13 Oct 2010 | by Alan Mitchell

George, the Hofmeister bear? Next on the list is brand hubris. Not long ago, it was fashionable among ...

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