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Branding Agency of the Year: The Partners

08 Dec 2010 | by Rachel Barnes

earlier this year: 'Creativity is the future of business success.' Focus on - eBay Fashion Outlet When eBay devised its Fashion Outlet site, it called in The Partners to position the hub as a credible ... -working visual personality'. Its solution was to blend eBay's traditional logo with a more fashion ...

A familiar new strategy

17 Nov 2010

ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...

Burberry sales soar on the back of digital and brand strategy

16 Nov 2010 | by Ed Owen

Fashion house Burberry has reported a 18% year-on-year jump in revenue to £673m for the first six

Matalan to return to TV

05 Nov 2010 | by Ed Owen

It is the first Christmas campaign the discount fashion retailer has commissioned since 2005. Carly Hughes, Matalan senior brand manager, said TV ads had been dropped while the company focused on: "Improving the shopping experience for our customers from the design of product, the quality of product ...

Missguided ramps up marketing activity

05 Nov 2010 | by Ed Owen

Online fashion retailer Missguided is to launch its first outdoor campaign next week, promoting a...Developed in-house, with media bought by the7stars, posters will run in London and Manchester and carry the slogan: "Join The Fashion Line Up". They will be supported by display, online and social ... their fashion dreams to life. Moreover, we wanted to invite consumers to share dialogue with us and each other ...

VisitBritain partners BA for tourism campaign

05 Oct 2010 | by Alex Brownsell

The campaign, created by VisitBritain's incumbent ad agency Albion , will promote a "classic" image of Britain based around themes such as heritage, sport, fashion and food. Ads, funded 50/50 by VisitBritain and BA, will feature the strapline "Britain. A different picture around every corner ...

Very.co.uk bids to interest young mothers

05 Oct 2010 | by Daniel Farey-Jones

an online maternity and baby fashion show, due to take place on 13 October.

Yves Saint Laurent in street marketing push

15 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

Fashion brand Yves Saint Laurent is to distribute a preview of its new autumn/winter collection...time and excited to showcase the new fashion range for this season." The London distribution ...

EBay redoubles marketing efforts for fashion offering

31 Aug 2010 | by Sarah Shearman

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion Outlet site in April, it has had 30 fashion retail brands, including Superdry, Karen Millen, Ted Baker ... : "There is huge potential for growth in the online fashion market, as consumers seek out greater choice ...

French Connection activates online customer reviews

02 Aug 2010 | by Sara Kimberley

French Connection, the high street fashion retailer, is ramping up its digital activity by offering...and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...

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