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Joanne Looby, Diageo

29 Apr 2013

category is a significant marketing development. Not just in alcohol, but across everything from fashion ...

Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea

25 Apr 2013 | by Gemma Charles

look a little bit old-fashioned. How is the brand performing in terms of sales and against ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

16 Apr 2013 | by Staff

. The case for Topshop According to a London Fashion Week study, Topshop is fashion s most social media ...

Perrier-Jouët launches prize to celebrate contemporary art and craft

26 Mar 2013 | by Nicola Kemp

-Jou t Arts Salon, which includes fashion designer Nicole Farhi and Tony Chambers, editor of Wallpaper ...

Rekorderlig unveils 'rising star' brand ambassadors and social media campaign

07 Mar 2013 | by Gemma Charles

of fashion, art and extreme sport, as part of a £4m marketing drive in the UK....The Swedish "rising stars" have been selected by the brand and creative agency Apartment A to be part of Rekorderlig s "Collective". The ambassadors are: Caroline Blomst, a model, photographer, stylist and the fashion editor behind Stockholm-based blog, Caroline s Mode; Artist Agnes Thor, who ...

Tragus Group marketer Jemima Bird to depart in restructure

15 Jan 2013 | by John Reynolds

Bird, a former Co-operative Group marketer, will leave later this month to become a strategic marketing consultant for an unnamed fashion brand. Her departure follows a major restructure at Tragus Group, which has made the roles of group marketing director, commercial director and group-wide chief ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

, through education to retail and fashion. As ever, the government will lead the way, not just ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

urging Thais to hurry home and monitor earthquake news with a bucket of KFC chicken; and fashion brand ...

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

by a fashion programme intended to be worthy of the brand's status: about 3m people in the UK drink a Diet Coke every day. Howorth claims that linking with fashion has proved a successful way to keep the drink 'relevant, current and accessible,' and insists it will be '100% about fashion ...

EDF, Homebase and Heinz, and the marketers behind cultural change

10 Oct 2012 | by David Benady

themselves at the heart of any change of culture. Power of marketing In many FMCG, retail or fashion ...

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