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Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

21 Mar 2013 | by Rachel Barnes

The apparel brand's marketing and commercial director is applying an FMCG approach to fashion...The FMCG sector is about as far removed from fashion as one can get. Laundry powder and detergents ... , Diesel struggled to compete with emerging, cheaper, fast-fashion retailers. This is where FMCG came in ... repositioning was needed, requiring fresh thinking of the sort not usually found in fashion. Although ...

The North beckons as Rigby & Peller aims to broaden its UK customer base

14 Mar 2013

tells a tale. However, if Kate Middleton were a customer, her fashion credentials might change ...

Churchill: The farting cat makes the most eloquent comment on this sorry episode

14 Mar 2013 | by Paul Kitcatt, Chief creative officer, Kitcatt Nohr Digitas

Once, we were simply asked to believe that a nodding dog was answering mundane questions about the benefits of Churchill's car insurance. It wasn't complicated, demanding or great advertising, but it did allow Churchill to list its product features in a mildly engaging fashion. What's more, it fixed ...

Ted Baker sets Finishing School lines

13 Mar 2013 | by Matthew Chapman

The first 500 people to rewrite the lines on Twitter, Facebook or Instagram won a tote bag, while each day a fashion blogger rewarded the most creative entrant with a Ted Baker leather satchel. Brand: Ted Baker Client: Craig Smith, brand communication director Agency: Poke Creative ...

Brand Barometer: World Snooker's latest viral campaign reviewed

08 Mar 2013

of the sport. Should brands look to a one-season meme and participate in the trend? While following fashion ...

Rekorderlig unveils 'rising star' brand ambassadors and social media campaign

07 Mar 2013 | by Gemma Charles

of fashion, art and extreme sport, as part of a £4m marketing drive in the UK....The Swedish "rising stars" have been selected by the brand and creative agency Apartment A to be part of Rekorderlig s "Collective". The ambassadors are: Caroline Blomst, a model, photographer, stylist and the fashion editor behind Stockholm-based blog, Caroline s Mode; Artist Agnes Thor, who ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

was not only old-fashioned, but also failed to deliver the right level of customer engagement. 'Virgin ...

Sector Insight (interactive): deodorants and body sprays

07 Mar 2013 | by Jane Bainbridge

and unappealing, as well as old-fashioned, according to brand research by Mintel. Source ...

Why long copy makes up for Tesco's Twitter silence

06 Mar 2013 | by Claire Beale

, you don't realise how far they have fallen out of fashion. And these are well-written words. They give ...

Brand Barometer: Nivea's latest viral campaign reviewed

01 Mar 2013

describes her favourite pieces in her first collection for the fashion chain. EJAF - What ...

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