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Why the natural next step in mobile is wearable

29 May 2013 | by Mel Exon

computing is the natural next step in mobile. A handset suddenly looks and feels akin to an old-fashioned ...

The key to growing brand value lies as much in consumers' hearts as their wallets

28 May 2013 | by Robin Headlee

powerful reputation based on consistently delivering the great value fast fashion consumers want. It now ...

M&S long-serving marketing chief Steven Sharp to retire

21 May 2013 | by Alex Brownsell

1.7% like-for-like leap in UK food sales, M S continues to struggle in its core fashion market ...

Barbour hires Paul Wilkinson to lead global marketing

20 May 2013 | by Alex Brownsell

Fashion brand Barbour has strengthened its senior team with the appointment of Paul Wilkinson...Wilkinson will head up the global marketing team with responsibility for branding, PR and digital marketing, as Barbour seeks to develop its "lifestyle brand" credentials. He joins from his previous position as managing director at surf fashion company Protest Boardwear. Prior to this, Wilkinson occupied ...

Tesco's debut London catwalk attracts celebrity audience

17 May 2013 | by Rachel Barnes

Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show...and chunky knitwear. After all this time, it seems a good moment to let the fashion press see what we do ... with celebrities, including singer Alexandra Burke, who arrived fashionably late but took a pew near Tesco chief ... . "After all this time, it seems a good moment to let the fashion press see what we do," said F F brand ...

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

17 May 2013 | by Gemma Charles

Chanel - Once Upon A Time..." by Karl Lagerfeld Keira Knightley stars in this 18-minute film for the luxury fashion brand which charts the rise of Coco Chanel. Red Bull - Mad Mike drifting Crown Range in New Zealand International drift driver Mike Whiddett takes on the Crown Range, New Zealand ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

at fashion retailer Topshop he has established the brand at the cutting edge of marketing, using technology ... the store streamed its "Unique" fashion show on Topshop.com and customers could shop as they viewed; more than 2m people tuned in around the world. And for London Fashion Week this spring, Topshop joined ...

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

performing industries, fashion and retail have been getting better at social customer care. Jan Rezab ...

Marketing Leader of the Year: The candidates - Greg Nugent

16 May 2013

's moving. Most don't think in that fashion and then get caught out. What can we all learn from ...

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

16 May 2013 | by Matthew Chapman

-festival inspired fashion range designed by Hollywood star Kate Bosworth.

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