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Audi latest campaign pushes 'style and substance' message

09 May 2013 | by Alex Brownsell

The Volkswagen-owned car marque is promoting its SQ5 TDI model with a TV and cinema ad, by BBH, showing the "graceful demise" of a central female character. The woman is shown walking through the rain in stylish clothes and with fashionable accessories. However, as she walks her stiletto heel breaks ...

M&S chief Bolland backs new marketing approach to deliver growth

11 Apr 2013 | by Alex Brownsell

around its fashion proposition, as the retailer revealed another drop in clothing sales.

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

08 Apr 2013 | by Jim Prior, chief executive, The Partners

attempt to defy fashion convention is the right move for the retailer. Way back in the year 2000 ... . The actor cast for this role was not a typical fashion model. Instead, she was intended to represent the true customer of M S and to shatter fashion s falsehoods of targeting and promoting unrealistic ...

Boden's use of supermodel sparks Middle England fury

15 Oct 2012 | by Ben Bold

Boden, the middle-class fashion brand, has enraged "Bodenista" mothers over its decision to recruit

EBay seeks 'female-friendly' brand with revamped UK site

25 Sep 2012 | by Sarah Shearman

style, it is to roll out a campaign targeting women with its fastest-growing categories, fashion ...

Benetton chairman says latest campaign 'is even more shocking'

19 Sep 2012 | by Matthew Chapman

keeps on being compared to fast fashion brands such as H M and Zara. He argues that the trend ... ", because the brand is focused on making high-end clothes that last. He concluded: "Fast fashion ...

Banana Republic seals Virgin partnership

11 Sep 2012 | by Matthew Chapman

Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its first pan

Johnnie Walker illustrates flavours with global ad push

10 Sep 2012 | by Gemma Charles

Brown, Michelin star food stylist James Hayward and fashion director of GQ Style in the UK, Luke Day ...

John Lewis takes aim at Debenhams with Alice Temperley push

03 Sep 2012 | by Matthew Chapman

to promote its new fashion and home collections, including a premium range designed by Alice Temperley....to the brand's designer-focused credentials. Creative from the John Lewis campaign was shot by fashion ...

Matalan ties with ITV and Bauer in strategy shift

21 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

The out-of-town fashion and homewares retailer is aiming for a sustained media presence, rather ... . Matalan s latest campaign, by Bartle Bogle Hegarty, debuts the strapline "Makes fashion sense ... ' on ITV1, as part of the show s Tuesday fashion segment. It will be followed by a TV ad each week ...

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