The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
. It might be new, but it is based on old-fashioned politics. 4. Standout social moments Many ...
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The supermarket believes there is a new shopper that displays "new-fashioned values", who carefully considers the quality of goods and services they buy, despite the ongoing squeeze on household ... the Difference, By Sainsbury's, and Basics." Sainsbury s has released the "new-fashioned values" study ...
. It might be new, but it is based on old-fashioned politics. 4. Standout social moments Many ...
Nivea is investing in major digital activity, which will have a fashion focus to lure in a younger...younger audience through a fashion positioning. It includes marketing across Nivea's website, Facebook, and for the first time Twitter and Pinterest, supported by extensive sampling activity, while fashion designer ... has targeted a younger, fashion conscious audience, aiming to increase awareness through trialling ...
, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...
customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google
Nectar is launching a fashion site with its retail partners to compete directly with the likes.... The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands, and will offer consumers loyalty points. James Frost, marketing director at Nectar, said: "Our new fashion ... ways to collect points. "The Nectar fashion site has been designed to enhance the collector ...
.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
, HMV and House of Fraser. - New Look staff reward card Fashion retailer New Look revamped its ...