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Twitter does drive sales says Deloitte study

19 Apr 2013 | by Gordon MacMillan

he cited was how Burberry streamed London Fashion Week and sent all those who engaged with it a ...

Why a natural disaster is never a marketing opportunity

08 Nov 2012 | by Nicola Kemp

.com shopping today. How about you?' In a similar vein, last year fashion designer Kenneth Cole's Twitter ...

Boden's use of supermodel sparks Middle England fury

15 Oct 2012 | by Ben Bold

Boden, the middle-class fashion brand, has enraged "Bodenista" mothers over its decision to recruit

Topshop recreates front row experience for online shoppers

12 Sep 2012 | by Sarah Shearman

Topshop is recreating the front row experience from its London Fashion Week catwalk show...The high-street fashion retailer has partnered with Facebook to create a "customisable catwalk" plug-in for Topshop.com . Viewers watching a live stream of the show on Sunday (16 September) at 3pm will be able to share snapshots of their favourite looks with their friends on Facebook in real ...

House of Holland opens 'pop up' eBay shop for London Fashion Week

12 Sep 2012 | by Sarah Shearman

House of Holland, the fashion label, is running a temporary online sale on eBay, which it has...The sale runs from today until 18 September to mark London Fashion Week, which kicks off on 14 ... Collective fashion blog on Saturday 15 September, as part of its partnership with the British Fashion Council for its Fashion Forward initiative, which supports UK-based designers. In July, eBay announced ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

of BlueRunVentures: 'Brands are way more open-minded about solving problems the new-fashioned way' Kraft head ... in an orderly fashion to users. The hackathon model has turned this on its head.' The no-app hack While ... , Beijing, and Seoul Brands are way more open-minded about solving problems the new-fashioned way - just ...

Matalan ties with ITV and Bauer in strategy shift

21 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

The out-of-town fashion and homewares retailer is aiming for a sustained media presence, rather ... . Matalan s latest campaign, by Bartle Bogle Hegarty, debuts the strapline "Makes fashion sense ... ' on ITV1, as part of the show s Tuesday fashion segment. It will be followed by a TV ad each week ...

Brand barometer: Code Club's latest viral campaign reviewed

06 Jul 2012

of Packing The luxury fashion brand offers tips on the art of packing clothes into its designer ...

Car brands test-drive social strategies

13 Jun 2012 | by Alex Brownsell

properties in fashion and motorsport. It has also used above-the-line marketing to encourage digital ...

EBay appoints first UK and Ireland marketing director

12 Jun 2012 | by Sarah Shearman

Metfcalfe joined eBay in June last year as director of fashion retail, as part of the company's efforts to grow the category. Prior to eBay she worked as an interim marketing director at online designer retailer Cocosa.com for six months. She was also interim head of marketing at Sainsbury ...

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