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Only one in ten UK retailers has tablet-optimised site, says IAB

18 Jun 2013 | by Matthew Chapman

half (48%) of them optimised their search campaigns for mobile. In the UK, fashion brands ... research shows that although the fashion-specific retailers have grasped the essentials of mobile marketing ...

Social shopping site Tothetops.com launches across Europe

17 Jun 2013 | by Nicola Kemp

range of experts including fashion blogger Bip Ling, skincare expert Liz Earl and football expert ...

What marketers should know about Snapchat

13 Jun 2013 | by Nicola Kemp

via the platform. Generation self-destruct A digital marketer at a leading online fashion ...

Debenhams piles pressure on rivals to ban model airbrushing

13 Jun 2013 | by Ben Bold

by fashion commentator Caryn Franklin, who said: "Retailers have the power to take a stance on digital ...

Big data issues? Try coping with the Large Hadron Collider

06 Jun 2013 | by Rachel Barnes

your data in a random fashion." Sverre Jarp's t op tips for big data handling ...

Predatory thinking: 'Marketing, like war, is a zero-sum game'

05 Jun 2013

. They were slow, old-fashioned, three-engine aeroplanes. And they were protected not by deadly ...

This is not a handbag: contemporary handbags & their true meaning

05 Jun 2013 | by Sandra Mardin

on the mantle of primary storytelling devices for fashion brands....into want, to the point where, as fashion designer Tom Ford has famously put it, "You gotta have it or you ... device for any consumer and fashion brand. Clutch Bag This bag gained popularity in the 1920s ... ? Fashion magazines recently heralded the "Clote bag" as the next "It Bag" for Spring 2013. This is a fusion ...

Very rolls out summer series with YouTube fashion stars

04 Jun 2013 | by Matthew Chapman

Very, the online fashion retailer, has signed up YouTube stars including makeup artists Pixiwoo...fashion and makeup tutorials with Electra Formosa, the presenter of the Disney Channel s Get the Look ...

Primark makes online debut with Asos partnership

04 Jun 2013 | by Alex Brownsell

Primark is to begin selling clothes online through a partnership with fashion e-commerce site Asos...to a small number of fashion items and will give the company some insight into online retailing ... locations on the continent and in the UK ." An Asos spokesperson said: "As an online fashion destination ...

Bite-sized business school: dealing in creativity

31 May 2013 | by Vincent-Wayne Mitchell

-related creativity exercises, in order to create more creative conflict. As fashion designer Donatella Versace has ...

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