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NEWS: Delaney Fletcher and 20/20 scoop Hype drink brief

Delaney Fletcher Bozell and its media arm, 20/20 Media, has won the pounds 2 million above-the-line launch of Hype, a fruit-flavoured energy drink. Currently, the drink has a limited distribution in a few fashionable clubs, but Delaney Fletcher has now been briefed to turn Hype into a ...

INTERNATIONAL: INTERNATIONAL ISSUE; Did Dole and Clinton go too negative for American voters?

have followed suit in surrendering airtime. The results are far more like old-fashioned British ... their policies in a straightforward, non- hysterical fashion. Paul Taylor of the Free TV For Straight ...

OPINION: Political advertising is only a part of the battle for votes

Is it really the backbiting posters that win an election, or just good old-fashioned politics...Is it really the backbiting posters that win an election, or just good old-fashioned politics? Even the strongest campaign may not net the votes, Winston Fletcher claims In his sagacious weekly column, the angelic editorial director of this saintly journal, Dominic Mills, said future ...

OPINION: ASA should be open to debate and to criticism

guidelines, of interpreting its guidelines inconsistently and in an amateurish fashion. Serious charges ...

MARKETING MIX: PROFILE; Watch brief

out about his outrage at the fashion bible s promotion of junkie chic. Rees then kindly copied ...

ANALYSIS: Has the ASA got it right on taste?

not fashionable to like the ASA. We do offer a pre-public advice system but people often feel we would just say ...

CLOSE-UP: PERSPECTIVE; The ‘is advertising art?’ debate must now be laid to rest

. In the mad, looking-glass world of British advertising, selling is out of fashion. And being out of fashion ...

OPINION: Orange victory provides second legal precedent

. In time-honoured advertising fashion, Orange s copyline could carry two meanings, but the judge ...

MARKETING MIX: PROFILE; Water margins: PETER THOMAS * DIRECTOR * NORTHERN AND EASTERN EUROPE * PERRIER-VITTEL

its two key brands are seen as essential fashion accessories. But it has not always been so ... . The drink is sponsor of the London Fashion Week, and at the recent launch of James Bond film Goldeneye ... by Publicis, has attracted a new audience that sees the brand as a fashion accessory as well as thirst ...

NEWS: Govt debates mould-breaking move to put charity ads on TV

, but some of the prohibitions are rather odd and old- fashioned by modern standards. He said his ...

 

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