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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

, Tuesday 11 December ) High-end fashion brand Burberry approached holding companies in advance of a ...

CRISTAL FESTIVAL: The real celebrity is the consumer, says Addiction director

14 Dec 2012 | by Maisie McCabe

users of social media to a fashion show on ice at the Tower of London for Shop Direct Group-owned Very ...

Advertiser of the Year: Adidas

13 Dec 2012

-hard-working marketing of the event. Enlisting a world-renowned British fashion designer to create the Team GB kit ...

Think BR: Is Britannia cool again?

12 Dec 2012 | by Deborah McCrudden

Britain - steeped in history; old fashioned yet interesting, quaint yet dated. We re experts ...

#aoty12: PR Agency of the Year - John Doe

11 Dec 2012 | by Kate Magee

sure its clients also see great return on investment. For example, it worked with Vauxhall for 'Fashion Scout', a showcase of fashion's best new talent at London Fashion Week. Its decision to put the brand ...

#aoty12: Content Marketing Agency of the Year - Sunday

11 Dec 2012 | by Nicola Kemp

of several brands embracing Sunday in a similar fashion. In fact, nearly 20% of Sunday's growth has come from ...

US election: myths and truths

05 Dec 2012

making his party seem backward looking and old-fashioned. We also learned that status quo is a strong ...

Sir Martin Sorrell: 'Losing something still gets to me'

04 Dec 2012 | by Management Today

To say that Sir Martin Sorrell is pleased as Punch to be the UK's Most Admired Leader for 2012 is an understatement. It was necessary to tip him off about his success and, in his normal fashion, an email was returned within minutes from the pint-sized dynamo with the busiest BlackBerry on the planet. Sorrell ...

Homebase adds YouTube social commerce channel

04 Dec 2012 | by Sarah Shearman

-owned spa and beauty products brand The Sanctuary and fashion retailer ASOS both recently launched shoppable ...

Champions of Design: Gitanes

04 Dec 2012 | by Staff

associated with the brand. In 1994, Yves Saint Laurent and Jean Paul Gaultier held a fashion exhibition where ...

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