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Ralph Lauren set to target teens in fragrance launch

. The designer fashion brand, whose other fragrances include Polo, Romance and Polo Sport, is also embarking ...

DIRECTWATCH: A weekly analysis of the direct marketing field

Safeway had a quiet month preparing for a web service launch. In fashion retail, Debenhams, River ...

NEWS INSIGHT: What will become of Bass brands? - Ten months after buying Bass, Interbrew still doesn't know if it can keep it

, as it looked for more time to sell Bass, and wanted to be able to sell it off in a piecemeal fashion ...

PROFILE: Wheels in motion - Paul Kelly, Brand development director, Granada Road Services

flowers in the loos. But at least he is honest about where he is starting from - "Old-fashioned, poor ...

Hackett brings PR in-house and appoints first manager

first dedicated PR manager, Vicky Bungay. Fashion PR specialist Bungay has been freelance for the past year. She previously worked at fashion PR agencies including Exposure on brands such as Replay ... by London fashion agency Geraldine Flax PR. Bungay said the decision to bring the function in ...

DIARY: Perverted Science W1 puts 'cutting edge' PR needles on the record

is where like-minded PR creatives, with an interest in bleeding-edge music, fashion and design, can meet ...

THE ONE SHOW WINNERS: The 2001 One Show, America's premier advertising awards, showcases some of the industry's most inspiring work. John Hegarty takes a look at the competition

in the aisle. Sadly I was never much of a fan. Ultimately this is a fashion statement, your competition ... the essence of sport, especially now that, for all intents and purposes, it's a fashion brand. Also ...

THE ONE SHOW WINNERS: The 2001 One Show, America's premier advertising awards, showcases some of the industry's most inspiring work. John Hegarty takes a look at the competition

in the aisle. Sadly I was never much of a fan. Ultimately this is a fashion statement, your competition ... the essence of sport, especially now that, for all intents and purposes, it's a fashion brand. Also ...

THE ONE SHOW WINNERS: The 2001 One Show, America's premier advertising awards, showcases some of the industry's most inspiring work. John Hegarty takes a look at the competition

in the aisle. Sadly I was never much of a fan. Ultimately this is a fashion statement, your competition ... the essence of sport, especially now that, for all intents and purposes, it's a fashion brand. Also ...

THE ONE SHOW WINNERS: The 2001 One Show, America's premier advertising awards, showcases some of the industry's most inspiring work. John Hegarty takes a look at the competition

in the aisle. Sadly I was never much of a fan. Ultimately this is a fashion statement, your competition ... the essence of sport, especially now that, for all intents and purposes, it's a fashion brand. Also ...

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