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HOTLINE: TV commercials for Uniqlo to run in Japan

30 Nov 2001

Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...

New Tesco PA director to review consultancy

30 Nov 2001 | by JOE LEPPER

affairs and media relations work for its bid to stock big name fashion brands such as Levi, at low ...

MEDIA FORUM: Is ITV's decision to air on Sky Digital the right one? Sky and ITV have finally kissed and made up. But just how important for advertisers is ITV's debut on Sky Digital? Alasdair Reid finds out

30 Nov 2001 | by ALASDAIR REID

of the system and tune in to good old-fashioned analogue terrestrial to do so. The feeling has long been ...

MEDIA CHOICE: Highland Spring

29 Nov 2001 | by DEE FORBES, senior vice-president, UK advertising sales/entertainment, Cartoon Network and Turner Classic Movies

for targeting upmarket audiences, shoppers, the fashion conscious and the business community. They act ...

MARKETING MIX: News of the world

29 Nov 2001

Ape, the ultra-hip Japanese fashion label, to design a whole range of Pepsi 'Bape' products. Thanks ...

eBay to debut Christmas catalogue

26 Nov 2001 | by Sylvia Westall,

Following in the steps of Amazon.com, the website has decided to resort to an "old-fashioned" selling method because it has found that US consumers prefer to use catalogues for their Christmas shopping. The company will distribute 23m catalogues as inserts in 55 different newspapers. eBay has ...

STOP PRESS: Chase PR takes on fashion brand Cecil Gee

23 Nov 2001

CONSUMER: Chase PR has been taken on to handle press and publicity for fashion brand Cecil Gee. The promotional push follows the signing of a raft of designers to work on the label's winter 2001 collection. ...

DIARY: Starfish doubles divisions with two new mergers

23 Nov 2001

Never say that PRWeek doesn't keep abreast of the latest industry trends. Just a fortnight ago we foretold the new fashion for smaller agencies to merge into slightly larger agencies in the name ... into the agency, thus creating two new divisions: a predominantly tonic-based fashion division, and an events ...

Euro RSCG lands Stefanel creative account

23 Nov 2001

Stefanel, the Italian fashion company, has appointed Euro RSCG Wnek Gosper to handle its pan-European creative account. The brief includes television, cinema and print across several key European ... year. Jonason said: "Stefanel is a well-established Italian fashion brand. At the moment ...

MEDIA: March 2002 date set for launch of freemasons mag

23 Nov 2001

compared it to a quality customer magazine, covering the arts, property, food and drink, books, fashion ...

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