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The Screen test - Campaign Screen's international ad picks

' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ... is bold enough to reject dictatorial fashion statements. Orange - 'Pregnant' and 'Morning Ugly ...

RADIO - BIG SPENDERS: Nestle's Andrew Harrison and BT's Katrina Lowes argue their case for brand-building using radio ads

, the name of the shop. MRS BROWN: Ah yes ... it's something ... something fashion ...

NEW MEDIA: SPOTLIGHT ON BT BROADBAND - Are BT's broadband services the future of UK internet use? BT broadband capabilities are set to up the ante for ads on the net

. But the good news is that BT has found a way of using its old fashioned copper phone lines to deliver ...

PROFILE: Mobile mission - Will Harris, Vice-president global marketing mm02

and excite people again." It's the twin requirements of function and fashion in mobile branding ...

EUROPE'S MOST WANTED: THE NEW UPWARDLY MOBILE - The ad executives' old toolkit - the Montblanc pen and high quality notepaper - have been replaced. Deborah Bonello has a look inside their briefcases at the mobile technology that's become a requisite

to high-end car and fashion brands that have nothing to gain from marketing to teenagers ...

FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad

Comparative advertising has traditionally been a US phenomenon. The right to freedom of speech enshrined in its constitution gives companies in the US plenty of scope to talk about rivals in their ads, and many have been unable to resist the opportunity of casting their competitors in an unfavourable...

Nokia sponsors London Fashion Week

Nokia is supporting its sponsorship of London Fashion Week with a five-week press campaign created by Grey Worldwide London which breaks this week. The ads feature a model wearing a Nokia phone-themed dress. The campaign also supports the Nokia Design Collection, in which fashion designers have ...

Nightfly signs up GO and COI prior to London launch

brands in the health and beauty and fashion sectors. The launch of the London service ...

OPINION: Mills on ... BT

It may seem scarcely credible to say this of an organisation whose wheels have come off in such spectacular fashion of late, but in the mid-90s BT was regarded as an advertiser at the leading edge of new marketing techniques. It was a position that reflected the company's view of itself as an organisation ...

NEWS INSIGHT: BT champions human connections - BT is attempting to reunite its divisions and audiences with its new ads, revealed to Ravi Chandiramani

intimacy. Nobody has yet managed to explain what the communications revolution is all about in old-fashioned ...

 

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