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PACKAGING: Why brands won’t be bland in the e-world - Package design may alter with e-tail’s rise as brands no longer need to catch the consumer’s eye, says Max Du Bois

Fashion and fear, masquerading as insight and imagination, seem to be the motivation behind...Fashion and fear, masquerading as insight and imagination, seem to be the motivation behind the majority of brands and branding on the internet. Traditional and virtual brands have a lot to learn from each other. First, what can the new dotbrand start-ups learn from FMCG brands? Well ...

BRAND HEALTH CHECK: SAINSBURY’S - Does Sainsbury’s new store herald a revival? Sainsbury’s believes the launch of a luxury store format will see it regain its number one position from Tesco. Claire Murphy reports

will capitalise on the publicity over UK car prices. And a deal with fashion designer Jeff Banks will see it try ...

Latest Wallpaper issue nets pounds 1.4m

, publisher of Wallpaper, said the hike in fashion ad revenues was partly due to the fact fashion houses ... fashion advertisers like the fact that Wallpaper is not solely a fashion magazine, said de Zwart ...

Opinion: Net sales outfits need to deliver a better service

focuses on the huge number of impressions offered, rather than on old-fashioned notions ...

MediaVest takes on additional business for Associated sites

MediaVest has grabbed Associated New Media s pounds 5 million offline planning and buying business from Optimedia in what seems to be a move to consolidate the Associated group s media accounts. ANM s online division includes the women s website CharlotteStreet and the fashion e-tailer Zoom ...

REVIEW: Marketing and advertising news in the week’s press

the fashion designer Jeff Banks to produce a range of designer clothing to rival Asda s George clothing ...

MARKETING MIX: News of the world

in the fashion hit parade. Japanese jean-maker Evisu was in some danger of being yesteryear s big thing ... thread and fly buttons, and the line s limited run. There are only 100 pairs, and fashion victim David Beckham s already scored one. Silas is another fashion brand that knows how to give a common ...

Arcadia ditches top post to give power to brands

. The moves are a result of Arcadia s restructuring into four business units: young fashion, mainstream ...

ABC FIGURES: Glossies face shake-up

Housekeeping is up 2.6% year on year but down 5% since December. Fashion bible Vogue remains stable at 200 ... a slight increase of 1.1%. TOP 15 WOMEN S LIFESTYLE/FASHION Magazine ...

ANALYSIS: Say hello to Married Couple 2000 - He’s a doctor, she’s a vicar. They’re adland’s depiction of a married couple in the new century. But how well is the marketing world reflecting reality?

It has been fashionable to show men as ineffectual, lacking in common sense and hostage ...

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