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Unilever sells Elizabeth Arden for $225m

31 Oct 2000

more fashionable cosmetics lines. It is thought the Elizabeth Arden’s 1,500 staff will also move to FFI ...

Boo.com with a new attitude and realistic ambitions

30 Oct 2000

, it showcases products and links to other fashion sites -- such as Skim.com, and Londonwide.co.uk -- where ...

Etam hires BMP DDB for international task

27 Oct 2000 | by JENNY WATTS

BMP DDB has won the multimillion-pound international business for the fashion retailer Etam....BMP DDB has won the multimillion-pound international business for the fashion retailer Etam. The agency won the account following a pitch against a number of undisclosed European agency networks. It is understood that the retailer had specifically requested the pitches were run at the networks London offices ...

Boo.com ready for relaunch

27 Oct 2000

was one of the most visited fashion sites on the web -– but will not make the same mistakes ...

OPINION: Mills on ... WCRS's Orange finale

27 Oct 2000 | by DOMINIC MILLS

of old-fashioned BT-type corporate arrogance. Hence the campaign s tagline: No eek in off peak ...

NEWS IN BRIEF

26 Oct 2000

Storm, the fashion watch and retail brand, has appointed Barrett Howe as its first external ad...Storm, the fashion watch and retail brand, has appointed Barrett Howe as its first external ad agency. The Windsor-based agency will produce creative work for Storm s autumn/winter campaign. The first campaign, including press and underground posters, launches this month. ...

BRAND HEALTH CHECK: Bingo - Can bingo cast off its old-fashioned image? Despite ads featuring Lily

26 Oct 2000 | by BEN ROSIER

. But the major chains have their work cut out in trying to overcome long-held preconceptions of bingo as an old-fashioned ...

ASA censors two 'sexually explicit' Gossard posters

26 Oct 2000 | by JOANNA WITT

. The campaign represents the Gossard brand values of fun, sexy fashion and implies that Gossard lingerie makes ...

EXHIBITIONS & CONFERENCES: Adolescent appeal - Teen events have to truly understand the latest in youth culture, says Mike Fletcher

26 Oct 2000 | by MIKE FLETCHER

three-year plan to raise the average age of visitors from 17-year-old school pupils to more fashion-serious 19-year-olds. We need to attract more guys to the show in response to the fact that men s fashion ... . To capitalise on the growth of men s interest in fashion, organiser BBC Haymarket has produced double ...

MARKETING TO A NEW-MEDIA GENERATION: Seniors Thrive Online - Not only do they have the most time on their hands but, potentially, they have the greatest spending power. Jim Davies looks at the new wave of 50-plus net users: the silver surfers

20 Oct 2000 | by JIM DAVIES

The Silver Surfer is a somewhat unlikely Marvel comic book hero who looks like he s been fashioned...The Silver Surfer is a somewhat unlikely Marvel comic book hero who looks like he s been fashioned out of mercury and goes about the business of saving the world on a gravity-defying surfboard. It s quite fitting that his name should have been appropriated by the new-media fraternity to describe ...

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