Search results for "Fashion

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SCMP.com moves into e-commerce

users can link to merchants' web sites to purchase goods and services ranging from books to fashion ...

OPINION: Kept promises are what make a brand - Online branding is not just about recall of a name or logo - it's about a promise to customers, and whether or not your company keeps it, says Robby Yung, CEO of One Studio

-economy publications that have trumped women's fashion magazines in sheer volume of ads, inserts and free CDs. Who ...

COMMENT: Stamp out the web site rush epidemic

to build a site. And the antidote? Good old-fashioned patience. If you are looking to redesign ...

ROUND TABLE - PRIZE PROMOTIONS: Eyes on the prize - Competitions and prize draws elicit more complaints to the ASA than any other form of promotion. The round table convenes to find out why this is and what can be done to address it

the message across. I tell them to imagine that it's an old-fashioned telegram and they are being charged ...

Harrods chief quits after six months

brief to sharpen up its old-fashioned image, left the upmarket department store earlier this month. His ... .com until the online fashion company s high-profile demise earlier this year. He was originally drafted ...

BA scraps plans for lifestyle site ahead of launch

a range of travel, fashion and leisure information as well as the opportunity to sign up for the BA ...

PROFILE: New style for the IPA - Bruce Haines, chairman, Leagas Delaney

s always been interested in fashion, says Hamish Pringle, a former colleague and now director of marketing strategy at the IPA. He ll tell you fashion war stories of mods versus rockers. Yet ...

ADWATCH STARS OF 2000:

than 50 ads, half a dozen of which were for Asda's fashion label, George. The EDLP strategy, present ... 's account to M C Saatchi in June 1999, won back the business this spring with a good, old-fashioned big idea ...

OFCOM to look at cross-promotion

-win situation. If it doesn't take advantage of new opportunities, it's old-fashioned. If it does ...

NOW SHOWING: LineOne

With the portal up for sale, this revamp might be a fresh lick of paint to impress LineOne buyers. It is looking to improve the site through personality , and has attracted a host of famous names to help. Joan Collins offers advice on everything from fashion to families, Ruby Wax is spouting off about ...

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