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HOTLINE

10 Nov 2000

editor. Zest s Tracy Young becomes the art director, while Paula Reed joins as the fashion director....editor. Zest s Tracy Young becomes the art director, while Paula Reed joins as the fashion director. ...

CAMPAIGN-I: PRIVATE SURF

10 Nov 2000

is essentially an online fashion retailer but these aren t normal clothes. They re clothes that communicate. Each ... positioning: fashion that communicates Launch: November 1999 Developed by: skim.com. ...

CAMPAIGN-I: SPOTLIGHT ON: DOTCOM ADVERTISING - A case for using old rules in advertising's dotcom arena. Are dotcoms beginning to think sensibly about their ads? Alasdair Reid reports

10 Nov 2000 | by ALASDAIR REID

became less fashionable and a new generation of managers with grown-up business plans started coming ... of self-appointed fashion leaders, people whose basic instinct is to treat Joe Public with contempt ...

IPA ADVERTISING EFFECTIVENESS AWARDS 2000: COMMENDATION

10 Nov 2000

in defending the brand from increased competition. Indeed, it now appears that drinking fashions are turning ...

'Producers' win NABS Fast Forward

09 Nov 2000

it in their own fashion. FAST FORWARD Simon Mathews, Managing director of Optimedia and chairman ...

Olympus Optical sets Third Planet youthful PR brief

03 Nov 2000

-sports, fashion and the music business,' said Dawson, who will report to OOC communications manager Sara Cubitt ...

DIARY:

03 Nov 2000

in favour of a dress for true disciples of fashion by the revered Italian designer Roberto Cavalli, aka ...

NEW MEDIA: DESIGN AND CREATIVE - The creative challenge. New-media technology is often blamed for inhibiting creativity in online advertising. But is the real problem a lack of new-media creatives who understand brands?

03 Nov 2000 | by GORDON MACMILLAN

the Superbowl to tell people that there was an underwear fashion show being broadcast live on its website ... of the first examples of an online advertising campaign receiving press coverage. The fashion show was another ...

HOTLINE

03 Nov 2000

. The Dolphin Media Group is launching a quarterly fashion magazine aimed at Asian men and women. Called Maya ...

REVIEW: Marketing and advertising news in the week's press

03 Nov 2000

The Post Office is to appoint its first mainstream ad agency to handle a pounds 15 million brand drive next year. The organisation will draw up a shortlist with a view to appointing an agency by March. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK launch ...

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