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NEW MEDIA: Lever builds net links

19 Dec 1998 | by IAN DARBY

links the brand with wider issues through sections on the environment and fashion. The site ...

DESIGN CHOICE: NOKIA

19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin

phone a fashion accessory. The additional benefit of being silver is that the Nokia 8810 ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

17 Dec 1998 | by ANDY FRY

to keep up with current fashion trends. Another factor affecting the market is that DIY tools have ... , says Zwart. But we are not entirely a home interest title. Half of the magazine is fashion, travel ... at the young, funky, fashion-conscious urban professional who has a good eye for design and a lot of flair ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...

MARKETING MIX: Brand manager of the week

17 Dec 1998 | by JANE BAINBRIDGE

What is your greatest work achievement to date? I have over 15 years experience with the Club 18-30 brand both overseas and in the UK, and have seen a lot of changes in the industry. One of the core aims is to communicate the right image in tune with all the latest trends and fashions. So my ...

MARKETING MIX: BMP DDB Xmas cards trump the lot

17 Dec 1998 | by JANE BAINBRIDGE

of the card features an old-fashioned shot of a tobogganing child, while the inside fold-out sheets can ...

CRAFT: Tony Kaye Films regroups as Louis Ng and Tim Brett Day boost directors roster

11 Dec 1998 | by MAIRI CLARK

in 1992, but has yet to break into the European market. Brett Day is best known as a fashion ...

SAINSBURY’S THE MAGAZINE: AN EXPERT’S VIEW - Sue Oriel takes a breather from the Xmas mayhem to feast upon The Magazine

11 Dec 1998 | by SUE ORIEL

with fashion, beauty tips, gardening and home pages. Sue Oriel is the head of commercial development ...

HOTLINE

11 Dec 1998 | by ANNA GRIFFITHS

, the beleaguered fashion retailer, is talking to Leagas Delaney and WCRS about developing a new strategy ...

CAMPAIGN DIARY

11 Dec 1998 | by JADE GARRETT

It s good to see that one party held last week was genuinely celebrating something. The joint birthday party of Delaney Fletcher Bozell s deputy managing director, Tom Knox, and the planning director, Richard Warren, was a much-publicised affair with smart invites fashioned in the shape ...

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