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The Obama vs Romney marketing face-off: brand lessons from the US election

. It might be new, but it is based on old-fashioned politics. 4. Standout social moments Many ...

Five marketing takeouts from the Conservative Party conference

in fashion and the announcement this week from Government that Olympic athletes will dedicate a total of 5000 ...

Government marketing: Decoding the coalition's new strategy

deployed in 'silo fashion' and focusing on the 'short-term needs of each organisation' over the bigger ...

Editor's Comment: Cameron's broadside merely a smokescreen

is no magic wand. The benefits of brands tying the knot Marriage is more fashionable than ever. Isn ...

MPs to quiz beauty marketers on body confidence

with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women ...

Think BR: Brand Cameron - a defining moment

little like an alluring luxury or fashion brand, who promise much, but in the end leave you feeling ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Brand Health Check: Parliament

parties' campaigns featured an odd mix of forward-looking 'new politics'-style marketing and old-fashioned ...

Parties face struggle to replenish ad budgets

, expect a heavy emphasis on old-fashioned, grass-roots door-knocking, the cheapest form of campaigning ...

 

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