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Helen Edwards: 'Know your brand' is a neat winning formula

26 Sep 2012 | by Helen Edwards

's the patience. These guys come up with a staff-ownership model that stays out of fashion for decades ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Marketing Society Awards for Excellence 2011: Cause-related marketing

07 Jun 2011

. In addition, fashion designer Zandra Rhodes backed the campaign by creating a series of limited-edition T ...

Editor's comment: The power behind marketing

18 May 2011 | by Noelle McElhatton

-like fashion. Click to our list , sit back, relax and read our who's who of marketing. Noelle.McElhatton@haymarket.com ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...

Small marketing team, global remit

03 Mar 2011 | by Suzy Bashford

Is the fashion for smaller, 'global' marketing teams simply a ruse to enable cuts, asks Suzy...responsibilities subsumed by the company's EMEA team. Of course, the fashion in marketing department structures ...

Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

fashion brand called Atheist, to launch in February. The logo is a black hole. You can buy trainers ...

M&S sets out ambitious growth targets and branding plans

09 Nov 2010 | by Ed Owen

, style and fashion of the M S brand stand out. We will also clarify the position of our sub ... .6%. Bolland said: "In clothing, we grew market share in all areas as we gave our customers better fashions ...

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