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Audi latest campaign pushes 'style and substance' message

The Volkswagen-owned car marque is promoting its SQ5 TDI model with a TV and cinema ad, by BBH, showing the "graceful demise" of a central female character. The woman is shown walking through the rain in stylish clothes and with fashionable accessories. However, as she walks her stiletto heel breaks ...

PeerIndex to offer 'authentic word-of-mouth at scale'

Key consumer influencers on social media platforms will be rewarded with discounts. The launch offers include 50% off for "top" influencers at luxury fashion brand Chess London and 20% off footwear at AllSole. PeerIndex already offers products and previews to key social media influencers, which have ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

, through education to retail and fashion. As ever, the government will lead the way, not just ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

, Tuesday 11 December ) High-end fashion brand Burberry approached holding companies in advance of a ...

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

: Anthony Ireson, Ford of Britain Fashion: Melissa Littler, BrandAlleyUK TRAVEL: Lionel Benbassat ... ) and (later this month) the Paris Motorshow and Hanover CV Show. FASHION: Melissa Littler, PR ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

this world': it tweeted photos of London Fashion Week models heading to the runway before the audience could ...

Car brands test-drive social strategies

properties in fashion and motorsport. It has also used above-the-line marketing to encourage digital ...

Think BR: Creating a culture of innovation

in the luxury car market is likely to come through fashion and design and will deliver bottom-line results ...

We'll Call You: Land Rover

Mole's fashion-loving mate is in the market for a new car, and we think the £80,000 Range Rover

The seven sins of content marketing

answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

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