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Brand Barometer: Nivea's latest viral campaign reviewed

describes her favourite pieces in her first collection for the fashion chain. EJAF - What ...

Harvey Nichols "the new breed" by Adam & Eve/DDB

Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new breed ...

Sector Insight (interactive): youth fashion

bought clothes online in the past 12 months. Designer collaborations. Celebrity-endorsed fashion ... % of 15- to 24-year-olds prefer to buy fewer items of better-quality clothing. Fashion-conscious youths. Among 15- to 24-year-olds, 16% prefer to shop at stores that lead fashion trends; 15 ...

PeerIndex to offer 'authentic word-of-mouth at scale'

Key consumer influencers on social media platforms will be rewarded with discounts. The launch offers include 50% off for "top" influencers at luxury fashion brand Chess London and 20% off footwear at AllSole. PeerIndex already offers products and previews to key social media influencers, which have ...

How brands can embrace the Joy of Missing Out

.' It is well known that economic downturns tend to precede a retreat into the home and a resurgence of old-fashioned ...

John Lewis to allow online customers to return purchases to convenience stores

John Lewis is to allow customers to return fashion items that they have ordered online to more than...-west England. Customers will be able to order fashion items online and pick them up around three days later ...

Trading Places: this week's people moves

department. ( Marketing ) Media Elle UK , Hearst 's fashion brand, has appointed AOL 's Phebe ...

Alessandro Benetton on building a brand out of controversy

of the eponymous Italian fashion brand. Timeline of controversy The second-generation scion ... the 48-year-old business. Once, Benetton was a leader in cutting-edge, yet affordable, fashion; now it is buffeted by a plethora of challenges, not least the euro-zone crisis and the rise of fast-fashion rivals ...

Topshop ties with Google for London Fashion Week content innovation

around the forthcoming London Fashion Week....The Arcadia Group-owned retailer said it will "re-imagine the fashion show" with a series ... the perspective of a model, and the "Be the Buyer" fashion hangout app which allows users to create their own mood ... to engage fashion fans with its content. Justin Cooke, chief marketing officer at Topshop, said: "By ...

Trop50 launches limited-edition £555 designer dress

Tropicana has teamed up with fashion designer Richard Nicoll for the dress, 50 copies of which will go on sale today. The dresses will be on offer from a pop-up shop in London, and then from ... charitable credentials, with all the profits from the sale donated to the fashion charity, Fashion Targets ...

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