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Marks & Spencer "perfectly" by RKCR/Y&R

21 Mar 2013

Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six ...

Trading Places: this week's people moves

15 Mar 2013 | by Chris Harding

Dallanegra , former fashion editor of Vice Media Group 's i-D magazine, will return in April as its new ...

The North beckons as Rigby & Peller aims to broaden its UK customer base

14 Mar 2013

tells a tale. However, if Kate Middleton were a customer, her fashion credentials might change ...

Churchill: The farting cat makes the most eloquent comment on this sorry episode

14 Mar 2013 | by Paul Kitcatt, Chief creative officer, Kitcatt Nohr Digitas

Once, we were simply asked to believe that a nodding dog was answering mundane questions about the benefits of Churchill's car insurance. It wasn't complicated, demanding or great advertising, but it did allow Churchill to list its product features in a mildly engaging fashion. What's more, it fixed ...

Brand Barometer: World Snooker's latest viral campaign reviewed

08 Mar 2013

of the sport. Should brands look to a one-season meme and participate in the trend? While following fashion ...

Rekorderlig unveils 'rising star' brand ambassadors and social media campaign

07 Mar 2013 | by Gemma Charles

of fashion, art and extreme sport, as part of a £4m marketing drive in the UK....The Swedish "rising stars" have been selected by the brand and creative agency Apartment A to be part of Rekorderlig s "Collective". The ambassadors are: Caroline Blomst, a model, photographer, stylist and the fashion editor behind Stockholm-based blog, Caroline s Mode; Artist Agnes Thor, who ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

was not only old-fashioned, but also failed to deliver the right level of customer engagement. 'Virgin ...

The Sunday Times "fashion royalty" by Grey London

07 Mar 2013

The Sunday Times has launched a print, outdoor and digital campaign to promote Style magazine s Best Dressed List. The activity, created by Grey London, "crowns" fashion royalty including the celebrities Victoria Beckham, as Queen Victoria, Tinie Tempah, as King Louis XVI, and Kate Moss, as Queen ...

Sector Insight (interactive): deodorants and body sprays

07 Mar 2013 | by Jane Bainbridge

and unappealing, as well as old-fashioned, according to brand research by Mintel. Source ...

Why long copy makes up for Tesco's Twitter silence

06 Mar 2013 | by Claire Beale

, you don't realise how far they have fallen out of fashion. And these are well-written words. They give ...

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