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As budgets get tighter, consumers get smarter

research, we ve noticed a new coping strategy that is taking hold: good old-fashioned haggling. More than ...

Fortnum & Mason blends tradition and modernity

Bespoke furniture, cabinetry, hand drawn wallpapers and an illustration by artist Rory Dobner create a retail space appropriate for Fortnum Mason s unique style. Brand: Fortnum Mason Client: Jo Newton, head fashion and beauty buyer Agency: 20.20 Creative: Dan Leach ...

Brand Barometer: World Snooker's latest viral campaign reviewed

of the sport. Should brands look to a one-season meme and participate in the trend? While following fashion ...

Brand Barometer: Nivea's latest viral campaign reviewed

describes her favourite pieces in her first collection for the fashion chain. EJAF - What ...

Sector Insight (interactive): youth fashion

bought clothes online in the past 12 months. Designer collaborations. Celebrity-endorsed fashion ... % of 15- to 24-year-olds prefer to buy fewer items of better-quality clothing. Fashion-conscious youths. Among 15- to 24-year-olds, 16% prefer to shop at stores that lead fashion trends; 15 ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

urging Thais to hurry home and monitor earthquake news with a bucket of KFC chicken; and fashion brand ...

Christmas campaigns: The key trends

fashion offering. Marks Spencer takes a similar tack. However, its advertising is more inclusive - a ... to the ultimate 'chocolate box' Christmas cottage. 'Christmas Made Fabulous' is the unapologetic appeal to fashion ...

Gorman brings flexibility to integrity at the Mail

strong trading position (it s not easy to remove Mail titles from a schedule), has allowed "old-fashioned" attitudes to survive far longer at Northcliffe House than at other comparable establishments. By old-fashioned ...

The Obama vs Romney marketing face-off: brand lessons from the US election

. It might be new, but it is based on old-fashioned politics. 4. Standout social moments Many ...

The Advocates - Mobile 'game-changer' makes grand entrance

-talking his way through five TV spots and a cinema ad in a stream-of-consciousness fashion that includes ...

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