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Republic brings in DeVries SLAM for music and fashion brief

High street retailer Republic has appointed DeVries SLAM to promote its fusion of music and fashion....The fashion brand has brought in the agency to help drive consumer sales in-store and online and position Republic as the fashion and music destination for young people. The agency, which will work ... , ultimately, work to fuse music and fashion, targeting its 16- to 30-year-old demographic. DeVries SLAM ...

Vice acquires style bible i-D magazine

from Vice. Vice is set to use the acquisition to further expand into the online fashion market ... : "Vice is so excited to work with the guys at i-D magazine, one of the only fashion publications ... the gift of eye-catching, mind-blowing video-driven fashion content." Jones said: "This marks ...

Edelman shifts Africa and Middle East oversight to Asia-Pacific

to capitalise on this trend by organising ourselves in a similar fashion. 'David s leadership strength ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

, Tuesday 11 December ) High-end fashion brand Burberry approached holding companies in advance of a ...

The new power of television

Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation. Younger audiences are becoming resistant to TV ads, while the proliferation of new platforms has seen ...

The Public Sector Week

general secretary Billy Hayes said: 'Competition and privatisation are old-fashioned theories that have ...

Burberry turns to Vodafone marketer Alessia Kosagowsky ahead of mobile push

. The technology has already been trialled at the brand s London Fashion Week Show, which saw attendees arriving ...

CRISTAL FESTIVAL: The real celebrity is the consumer, says Addiction director

users of social media to a fashion show on ice at the Tower of London for Shop Direct Group-owned Very ...

IPC teams up with Microsoft for five-month ad blitz

morph, in which IPC's creative unit worked with ClickTag. Visitors to the fashion channel will see ...

Advertiser of the Year: Adidas

-hard-working marketing of the event. Enlisting a world-renowned British fashion designer to create the Team GB kit ...

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