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#aoty12: PR Agency of the Year - John Doe

11 Dec 2012 | by Kate Magee

sure its clients also see great return on investment. For example, it worked with Vauxhall for 'Fashion Scout', a showcase of fashion's best new talent at London Fashion Week. Its decision to put the brand ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

urging Thais to hurry home and monitor earthquake news with a bucket of KFC chicken; and fashion brand ...

Will Harris: How to make your boss like Facebook

16 Nov 2012 | by Will Harris

with the marketing and agency community. A: Your situation calls from some old-fashioned communications ...

Jouning maps out Condé Nast's digital future

17 Oct 2012 | by Arif Durrani

, gallery interstitials enable full-screen gallery style ads to sit alongside images from fashion shoots ...

Five marketing takeouts from the Conservative Party conference

11 Oct 2012 | by Gemma Charles

in fashion and the announcement this week from Government that Olympic athletes will dedicate a total of 5000 ...

Hornby's Games failure

11 Oct 2012 | by Ben Bold

and customer interaction feels disconnected and old-fashioned. Remedy - Create a best-in-class online ...

Is Zenith report too gloomy?

11 Oct 2012

's fashionable to write us off ... but don't forget that 96 of the top 100 advertisers still appear in the good old-fashioned newspaper." However, Nick Bampton, Channel 5's commercial sales director, concedes ...

Is the reality that the best creative marketing talent is based in London? The Marketing Society Forum:

05 Oct 2012

of all creative industries, from fashion to film and theatre to comedy. In fact, one in three of all ...

PR students: What our students need to know

28 Sep 2012 | by Matt Rumble

rather than the fashion industry. The biggest thing for students is having a greater understanding ...

5 skills you can't succeed without

28 Aug 2012 | by Suzy Bashford

. Forget old-fashioned notions of line management; the best idea wins. There is no place for being ...

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