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Burberry turns to Vodafone marketer Alessia Kosagowsky ahead of mobile push

14 Dec 2012 | by Matthew Chapman

. The technology has already been trialled at the brand s London Fashion Week Show, which saw attendees arriving ...

Asos smashes UK sales projection

11 Dec 2012 | by Matthew Chapman

on the latest trends, fashion, editorial, and "how-to" videos. Asos is in the process of an aggressive ...

Retail and entertainment outlet Bluewater appoints Shine Communications

07 Dec 2012 | by John Owens

fresh, exciting and different, with Bluewater s strong link to fashion one element of many in what we ...

Homebase adds YouTube social commerce channel

04 Dec 2012 | by Sarah Shearman

-owned spa and beauty products brand The Sanctuary and fashion retailer ASOS both recently launched shoppable ...

Amazon launches Premium fashion store

03 Dec 2012 | by Matthew Chapman

Amazon has launched Premium Store, a women's fashion section on its UK website that offers a...speculation that Amazon would make aggressive moves into the fashion market with a bid for online retailer Asos. Rival online pure-play retailer eBay has already made inroads into fashion and, in the summer, signed a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward ...

Daily Mail group launches fashion sharing website

03 Dec 2012 | by Daniel Farey-Jones

they bought it. A N Media, the parent company of the Daily Mail, has partnered with fashion search engine ... . It will be promoted with an advertising campaign across women s and fashion magazines and websites in the New Year ...

Westfield sets first Christmas TV ad to Rod Stewart track

28 Nov 2012 | by Matthew Chapman

strapline. It follows on from the 'We Are Fashion' spot Westfield ran for its Autumn campaign ... Cross, managing partner at Yellowdoor, said: "We needed to produce the stylish, fashionable content ... and down the fashionability dependent on the offer." Television activity is running during prime time ...

JCDecaux launches M-Vision sites in shopping centres

28 Nov 2012 | by Nick Batten

fashion and beauty to telecoms brands, digital offers enormous flexibility with the ability to run time ...

Farfetch rolls out 'pass the parcel' Christmas digital activity

23 Nov 2012 | by Gemma Charles

Farfetch, the global online fashion marketplace, has launched its first Christmas campaign to raise

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

urging Thais to hurry home and monitor earthquake news with a bucket of KFC chicken; and fashion brand ...

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