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Think BR: Is Britannia cool again?

12 Dec 2012 | by Deborah McCrudden

Britain - steeped in history; old fashioned yet interesting, quaint yet dated. We re experts ...

Think BR: Big data = better marketing?

04 Dec 2012 | by Wolf Allisat

be done in an automated fashion. However data crunching has only ever been one string to an agency ...

On the Campaign couch

29 Nov 2012 | by Jeremy Bullmore

of their character from what they re seen to rub shoulders with. That s why high-fashion brands rub shoulders with high-fashion models, Red Bull rubs shoulders with Felix Baumgartner, Sainsbury s rubs shoulders ...

Think BR: Enduring brands

21 Nov 2012 | by Catherine Becker

from music to fashion when consumers rejected the former). Successful human relationships puzzle ...

Will Harris: How to make your boss like Facebook

16 Nov 2012 | by Will Harris

with the marketing and agency community. A: Your situation calls from some old-fashioned communications ...

Think BR: So you think you know the Chinese market?

16 Nov 2012 | by Toby Southgate

decided to transform its own YLD brand with a new fashion lifestyle proposition. Enter ZipZap, a new apparel brand that offers premium fast-fashion at an affordable price. TBU mobilized its global network ...

Think BR: The pitfalls of enthusiasm

15 Nov 2012 | by Peter Gilheany

but approach - subjecting the ideas produced to some good old fashioned challenge and scepticism. This stage ...

Think BR: Of mascara and make-believe

12 Nov 2012 | by Jo Lee

that many a beauty or fashion image, be it in an ad or magazine, has been re-touched ain some way. After all, make-up and fashion can be about enhancing what we have, exaggerating our positives - or it can ... as a result. Others talked about feeling distracted from the fashion when it was presented by normal ...

Think BR: Lost in translation

12 Nov 2012 | by Jane Ditcham

slang, does your edgy piece of marketing miss the spot and sound like an old-fashioned text book ... develops and is subject to national and local fashions, fads and trends. Using machine translations ...

Helen Edwards: Momentum is magic

07 Nov 2012 | by Helen Edwards

to have gone out of fashion. Instead, there are 'key milestones' in the 'project phases' which, ideally ...

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