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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

, Tuesday 11 December ) High-end fashion brand Burberry approached holding companies in advance of a ...

The new power of television

Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation. Younger audiences are becoming resistant to TV ads, while the proliferation of new platforms has seen ...

Think BR: Is Britannia cool again?

Britain - steeped in history; old fashioned yet interesting, quaint yet dated. We re experts ...

Sir Martin Sorrell: 'Losing something still gets to me'

To say that Sir Martin Sorrell is pleased as Punch to be the UK's Most Admired Leader for 2012 is an understatement. It was necessary to tip him off about his success and, in his normal fashion, an email was returned within minutes from the pint-sized dynamo with the busiest BlackBerry on the planet. Sorrell ...

Think BR: Big data = better marketing?

be done in an automated fashion. However data crunching has only ever been one string to an agency ...

Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)

couple of the grocers fight accusations of sexism for their Christmas ads, Asos, the online fashion ...

Think BR: Enduring brands

from music to fashion when consumers rejected the former). Successful human relationships puzzle ...

Think BR: So you think you know the Chinese market?

decided to transform its own YLD brand with a new fashion lifestyle proposition. Enter ZipZap, a new apparel brand that offers premium fast-fashion at an affordable price. TBU mobilized its global network ...

Think BR: The pitfalls of enthusiasm

but approach - subjecting the ideas produced to some good old fashioned challenge and scepticism. This stage ...

Think BR: Of mascara and make-believe

that many a beauty or fashion image, be it in an ad or magazine, has been re-touched ain some way. After all, make-up and fashion can be about enhancing what we have, exaggerating our positives - or it can ... as a result. Others talked about feeling distracted from the fashion when it was presented by normal ...

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