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Republic brings in DeVries SLAM for music and fashion brief

21 Dec 2012 | by Ellie Bothwell

High street retailer Republic has appointed DeVries SLAM to promote its fusion of music and fashion....The fashion brand has brought in the agency to help drive consumer sales in-store and online and position Republic as the fashion and music destination for young people. The agency, which will work ... , ultimately, work to fuse music and fashion, targeting its 16- to 30-year-old demographic. DeVries SLAM ...

Edelman shifts Africa and Middle East oversight to Asia-Pacific

19 Dec 2012 | by John Owens

to capitalise on this trend by organising ourselves in a similar fashion. 'David s leadership strength ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

, Tuesday 11 December ) High-end fashion brand Burberry approached holding companies in advance of a ...

Retail and entertainment outlet Bluewater appoints Shine Communications

07 Dec 2012 | by John Owens

fresh, exciting and different, with Bluewater s strong link to fashion one element of many in what we ...

On the Campaign couch

29 Nov 2012 | by Jeremy Bullmore

of their character from what they re seen to rub shoulders with. That s why high-fashion brands rub shoulders with high-fashion models, Red Bull rubs shoulders with Felix Baumgartner, Sainsbury s rubs shoulders ...

Saban Brands calls in Exposure for Power Rangers and Paul Frank work

27 Nov 2012 | by Lynsey Barber

: Exposure was a natural choice for us, having brand, entertainment and fashion expertise and the ability ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

26 Nov 2012 | by Kate Magee

functions, people were saying "this is the end of PR". It s an old fashioned way of looking at the world ...

Golden Goose to launch chain of Rocking Horse clubs

26 Nov 2012 | by Hannah Crown

to generate interest in the launch and design input of fashion designer Manolo Blahnik. Mark Alexiou said ...

Client view: Justin Cooke, Topshop- Fashioning the ideal digital strategy

21 Nov 2012 | by Adam Hill

with outlets in several countries, an online store, a fashion business, a clothes-buying behemoth and part ... that cohesion,' Cooke says of his role. Fashion statement Topshop is still sunning itself in the warmth of reaction to its partnership with Facebook at September's London Fashion Week, which gave online viewers ...

Digital Essays: Alan Parker, GolinHarris - Tell a continuous story

21 Nov 2012 | by Alan Parker, GolinHarris

the next narrative. Taking one of our clients as an example, Magnum can talk about fashion, film, design ... fashion, and so on. At GolinHarris, we see this every day through The Bridge, our real-time marketing ...

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