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The best brands of 2010: choose your winner

. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...

Sheilas' Wheels adds branded products

Esure, which owns the brand, plans to extend into sectors such as car care, travel, music, cosmetics and fashion next year. It has appointed Seven Squared as its licensing agent to manage the drive. The Sheilas Wheels brand, which launched five years ago, has already moved from offering solely car insurance ...

Helen Edwards on Branding: Apple of their eye

reference-point for a while. These Unilever success stories have gone out of fashion more recently ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google

Twitter in content push as it partners with Amex for NY Fashion Week

Twitter is making a major play for content by creating a site for New York Fashion Week containing...Twitter has signed up a number of high profile tweeters from the fashion world that it will bring together on its New York Fashion Week website. The deal points to future content deals that Twitter could sign with commercial partners around signature events. Continue reading this post on Brand Republic ...

Universal McCann ties up global MasterCard account

the global accounts for high-end fashion brand Burberry and Danish shoe manufacturer Ecco . ...

Helen Edwards on Branding: Ask why before you buy

and the investment fund Agilo bought women's fashion-shoe retailer Faith out of administration for an undisclosed sum ...

Paper Round (4 August) - Which brands are advertising in the national press?

Camelot, the group behind the Lottery, opts for the press ads after recently calling for more accountability in the outdoor sector. Meanwhile The Daily Mail questions fashion brand Material Girl , which is backed by Madonna and her daughter Lourdes. The brand's promotional images aimed at teens are deemed too ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

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