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Collaboration: How to avoid crossed wires with cross-promotion

across multiple specialist disciplines.' Marketers could learn much from the fashion world, where recent alliances have captured consumers' imaginations, not to mention wallets. Take fashion label Dolce ... , the promotion with H M reinforces high fashion's power of aspiration, giving people the chance to feel and own ...

Smash Hits to return to newsstands with Lady GaGa special

The tribute is described by the publisher as "a fun celebration of the biggest pop star in the world today," and will include features such as 'Life In Fashion', 'The Truth Behind the Rumours' and a look into GaGa's world before she hit the big time. Priced at 3.50 and on sale from tomorrow (1 ...

Monocle launches winter paper Monocle Alpino

would want to build your perfect mountain retreat, the best winter dishes, and a spring fashion preview ...

Stella McCartney targets UK with e-commerce

Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first...their favourites within the site. The Stella McCartney fashion brand launched in 2001 and has eight stores ...

Calvin Klein unveils edgy video installation for Christmas display

Goicolea, who lives and works in Brooklyn, New York, is known for his complex, large-scale, realist self portraits, and recognised within the worlds of both art and fashion. His latest work, commissioned by Calvin Klein, is titled 'Middle Night, a short film by Anthony Goicolea'. 'Middle Night' is a ...

Soho House Group founder to announce digital media plans at conference

speakers include Nadia Swarovski, Vice President of Swarovski; Marigay McKee, Fashion Director of Harrods ...

Media Perspective: Why Google is going for substance over style in fashion war

. And suggested there were some places, like fashion, where the internet's economies of scale and network power ... shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers - celebrities, stylists, designers, and fashion bloggers ...

Image refresh for Singapore

, the tourist board is asking the chosen agency to promote the city's fashion, food, architecture and urban ...

Close-Up: Why Range Rover is checking the city's pulse

to musicians and fashion bloggers, we're calling everyone and anyone that shape the cities they live in ...

Singapore Tourist Board hunts for PR agency to spice up image in UK

, the tourist board is asking the chosen agency to promote the city s fashion, food, architecture and urban ...

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