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Topshop launches dress-hire service using celebrity frocks

LONDON - High Street fashion-chain Topshop is launching a dress-hire service to raise money for Age

Should charities consider brand extensions to help boost revenue?

's Fashion Targets Breast Cancer' campaign. The charity asked retailers to commission and create products for the campaign and give 30% of the profits to the charity. The resulting fashion products open Breakthrough up ...

ASA documents dramatic drop in complaints about green claims in advertising

or the theme simply falling out of fashion. Despite the fall in the number of green ads attracting complaints ... the recession, fashion or a more cautious approach by advertisers is driving the downward trend, brands ...

Breakthrough Breast Cancer appoints CMW

LONDON - Breakthrough Breast Cancer has hired CMW to handle its 2010 Fashion Targets Breast Cancer...produce a microsite to support the campaign, displaying the range of fashion items in the collection and obtaining data for use in an ongoing CRM programme. Fashion Targets Breast Cancer (FTBC) was established in 1994 by Ralph Lauren after his friend and fashion editor of the Washington Post, Nina Hyde, died ...

CMW lands breast cancer fashion task

Breakthrough Breast Cancer has appointed CMW to handle advertising for its 2010 Fashion Targets...media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet ... celebrities including Sarah Ferguson and Jade Jagger. Fashion Targets Breast Cancer was first launched in 1994 by Ralph Lauren, after his friend Nina Hyde, the fashion editor of The Washington Post , died ...

Breakthrough Breast Cancer calls in PHA Media for fundraising effort

'Breakthrough Booby Birds' will target professional women, recruiting them to take part in a group skydive in May 2010. To date, 15 high-profile women have signed up, including fashion designer Amanda Wakeley and chair of Guardian Media Group Amelia Fawcett. PHA has been asked to manage the personal ...

Moody Britain: Putting Britain back together

to their spending. In fact respondents noted that the thrifty measures which have only recently come into fashion ...

And in the real world... Osborne, Matalan, John Lewis and more

: The Independent Matalan, the budget fashion retailer, has gone up for sale following a number of unsolicited ...

And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.

is operated through a broadband internet connection. Source: The Guardian Burberry, the upmarket fashion ...

NSPCC supports ChildLine relaunch with major marketing campaign

. This will be followed in November by partnerships with children's online brands, including fashion game site Stardoll ...

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