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My-wardrobe.com appoints Amanda Metcalfe as marketing director

designer fashion, has appointment Amanda Metcalfe, as marketing director.

Jedward touted to become face(s) of Burberry

fashion shoots with Grazia and Esquire magazines, to appear in its ads....'s appearance in Grazia last week where they featured in a fashion shoot. Additionally the twins have had photo ...

Bloggers targeted with mismatched shoes in We Are Social campaign

The campaign will see bloggers who focus on design, fashion and environmental issues sent a free pair of shoes from the Simple Shoes range on their request. The catch is that the pairs are mismatched, and bloggers will be required to talk to others who have been targeted in the campaign to reunite ...

Christian Lacroix couture axed but brand to live on through licensing

PARIS - Lacroix, the fashion label that so obsessed AbFab's Patsy and Eddy, is to cease making

What it's really like inside ASOS

with fresh marketing ideas? We make sure we know what's going on in the world of fashion, who is the next ... and 6.30pm. What is the main marketing challenge you face? Winning the online fashion race. Is there a dress code? We're a fashionable bunch, but it's not a competition here. What are the salaries ...

Topshop launches dress-hire service using celebrity frocks

LONDON - High Street fashion-chain Topshop is launching a dress-hire service to raise money for Age

Lee Cooper jeans appoints 999 as marketing agency

fashion Red Diamond Lee Cooper range to prospective retailers and distributors worldwide. Further ...

Agencies line up for pan-European Speedo task

The Pentland Brands-owned swimwear range wants a campaign that targets people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The advertising campaign will run across Europe in markets including the UK, Italy and France, supported by substantial ...

CMW lands breast cancer fashion task

Breakthrough Breast Cancer has appointed CMW to handle advertising for its 2010 Fashion Targets...media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet ... celebrities including Sarah Ferguson and Jade Jagger. Fashion Targets Breast Cancer was first launched in 1994 by Ralph Lauren, after his friend Nina Hyde, the fashion editor of The Washington Post , died ...

Brand Health Check: Levi's

kids, who want fashion. Despite tinkering and the fact that denim sales are weathering the storm, Levi ... fashionable. Get well-known designers to create top-end signature ranges, as well as low-end ones. Be where ...

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