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Real-time planning is vital to change consumer behaviour

that adapt to the latest zeitgeist - in particular, a revolution for fashion-linked or youth-targeted brands ...

Fashion brands Burberry and Zara plot online assault

LONDON - Two of the fashion industry's biggest names are upping their online investment.... It will be overseen by Scott Schuman from the influential fashion blog, The Sartorialist . Burberry is currently ... furnishings, but has so far shied away from selling the fashion label over the internet. As well as the UK ...

Meet Jason Sullivan, Canon

other activities, such as our sponsor-ship of London Fashion Week and working with partners such as WWF ...

MJ Media among new members of Institute of Practitioners in Advertising

sectors, servicing leading brands in gaming, fashion and music, in addition to telecoms, retail, sport ...

SMV's Kate Bower is fascinated by Hong Kong

-facing infrastructure to accelerate media beyond recognition, but the mindset of many agencies and clients remains old-fashioned ...

Tilbian warns an advertising recovery in 2009 is unlikely

it looks like we still have an old-fashioned economic cycle to get through." A full cycle, according ...

What can mobile do for your brand?

on the move, and have been developed for mobile phone rather than PC users. The fashionable iPhone ...

Digital outdoor must demonstrate added value

with consumers in a tailored and flexible fashion, epitomised by day-part campaigns. But Samsung's Gerry D ...

Keeping the boss happy helps careers

respond better when they are being managed upwards in a positive fashion. I am not advocating that you ...

Mendoza continues to punch above his weight

fuelled by MPG's broad, eclectic mix of senior specialists, creative solutions and good old-fashioned ...

 

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