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DESIGN CHOICE: Penhaligon's bluebell perfume bottle

labelling and bottle design manage to encapsulate a part of history without being old-fashioned or boring ...

Designer Paul Smith tops FT creative poll

LONDON - Sir Paul Smith, the British fashion designer, has topped the Financial Times Creative 50...to the inclusion of high-fliers such as: Tom Ford, the Gucci and Yves Saint Laurent fashion designer; film director ...

DESIGN: The benefits of a structural revamp - A change in the format of a product's packaging can help enhance its consumer appeal Pamela Buxton reports.

traditional role as a cake plate staple. "We realised we were limiting our cakes to old-fashioned ...

DESIGN: Brave moves into radical redesigns - A sound strategy is the key to success for design changes, writes Pamela Buxton

negative, old-fashioned consumer perception of a brand that hadn't been redesigned for a decade, and a ...

Direct: Design Choice/Lucky Strike

Sean Kinmont, Creative director, 23red How many fashion accessories remain unchanged for 60 years? Most cigarette brands have retained the same design since birth, and with Lucky Strike it's not difficult to see why. Back in 1941, having penned the iconic Coca-Cola bottle, Emperor of design Raymond ...

 

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