MediaVest runs media planning for Yoox launch
27 Jul 2000 | by BEN ROSIER
, offers customers 40% to 60% off fashion and accessories from designers such as Vivienne Westwood ... , while keeping the high-fashion and style elements strong. ...
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BBH emphasises unconventionality of Dockers Khakis
28 Jul 2000 | by JOHN TYLEE
album covers and fashion campaigns as well as editorial assignments for GQ and the New York Times ...
Media choice/dazed & confused
27 Jul 2000 | by BEN ROSIER
James Oxley, sponsorship sales manager, Channel 4 Dazed s creative scene. Since then, Dazed has established itself at the high end of the glossies market, blending music, art and fashion into a fusion of stunning images and thought-provoking words. This month s issue features ...
Global forces: Truly valuable brands are global. Jane Bainbridge reports on Interbrand’s international brand survey
20 Jul 2000 | by JANE BAINBRIDGE
US Technology 29 Gap US Fashion 30 Nike US Fashion 31 Volkswagen Germany Automobiles 32 ... 34 Louis Vuitton France Fashion 35 Pepsi-Cola US ...
Stop Press
20 Jul 2000 | by BEN ROSIER
) in the new operation. Fashion Box, the Italian-based clothes company, has bought a majority ...
NEW MEDIA: Briefs
20 Jul 2000 | by BEN ROSIER
trade. Fashion house Giorgio Armani has gone live with a new umbrella site, which features ...
Ann Summers enlists Team Saatchi
13 Jul 2000 | by ALEXANDRA JARDINE
to reposition the brand as more upmarket and mainstream in a challenge to other high street fashion brands ...
NEW MEDIA: Briefs
13 Jul 2000 | by ALEXANDRA JARDINE
, the portal and fashion e-tailer, has launched a new business-to-business service, which it claims ...
Sales promotion: Car pricing battles boost promotions - Competition in the car market is forcing a rethink on promotions. Rachel Miller writes
13 Jul 2000 | by RACHEL MILLER
. Fashion connection Recent Peugeot activities have included a joint promotion with bra ... campaign targeting young, independent, fashion-conscious women, which ran in 740 UK retail outlets ... with BMW and a takeover by Pheonix. Its success seems to boil down to some rather old-fashioned ...
MEDIA CHOICE: Maxim - David Sanderson, Sales director, Carlton Digital Sales
06 Jul 2000 | by DAVID SANDERSON, Sales director, Carlto
. But what s this? A feature on micro bikinis in the fashion section! I ve always thought there was too much fashion in mens mags so this was just the tonic. Its claim to have added refinement ...
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