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Van Akkerveeken to head The Body Shop PR

21 Jul 2000 | by JENNIFER WHITEHEAD

Shop president Susan Falk, who said: I feel that her international exposure and focus on fashion ... . She was also PR manager at fashion company Laura Ashley. The Body Shop has undergone ...

CAMPAIGN-I: DatingDirect to spend pounds 2m on press and online push

21 Jul 2000 | by TIM SOUTHWELL, the editorial director o

fashion retailer Zoom, charges subscribers a pounds 15 monthly fee. Darren Richards, the chief ...

BMP DDB launches Nikon brand work

21 Jul 2000 | by JENNY WATTS

and the fashion photographers Masude and Kieron Master. Media planning and buying is through BMP Solutions ...

A VETERAN’S RETURN TO Y&R: Young & Rubicam’s new chairman, Ed Vick, picked up his management skills in combat in Vietnam. His coolness under fire has earned him a tough reputation as a hired gun, John Tylee writes

21 Jul 2000 | by JOHN TYLEE

sincerity takes time to become obvious. He s basically a good old-fashioned adman, says Toby ...

Global forces: Truly valuable brands are global. Jane Bainbridge reports on Interbrand’s international brand survey

20 Jul 2000 | by JANE BAINBRIDGE

US Technology 29 Gap US Fashion 30 Nike US Fashion 31 Volkswagen Germany Automobiles 32 ... 34 Louis Vuitton France Fashion 35 Pepsi-Cola US ...

Stop Press

20 Jul 2000 | by BEN ROSIER

) in the new operation. Fashion Box, the Italian-based clothes company, has bought a majority ...

NEW MEDIA: Briefs

20 Jul 2000 | by BEN ROSIER

trade. Fashion house Giorgio Armani has gone live with a new umbrella site, which features ...

MEDIA: Missing a trick in a vibrant market - Millions of affluent Asians now live in the UK. Andy Fry asks why brand owners are neglecting them

20 Jul 2000 | by ANDY FRY

, they are likely to own two cars, they are fashion conscious, and they shop at Tesco and Sainsbury s. So why ... expects to be selling 40,000-50,000, thanks in part to distribution through high street Asian fashion ...

OPINION: Advertising prostitution may be unsightly, but it is never stupid

20 Jul 2000 | by WINSTON FLETCHER, communications direct

old-fashioned curios selling for huge sums at Sotheby s. On second thoughts that may ...

BRAND HEALTH CHECK: HEINZ KETCHUP - Is Heinz off-colour with its new green sauce? Is Heinz right to launch a green ’easy-to-draw’ variant of its famous red sauce as it bids to win over a new ketchup generation?

20 Jul 2000 | by POPPY BRECH

. For the young, there may be a growing desire for a ketchup which is fashionable, fast in delivery and healthy ...

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