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MediaVest runs media planning for Yoox launch

, offers customers 40% to 60% off fashion and accessories from designers such as Vivienne Westwood ... , while keeping the high-fashion and style elements strong. ...

Media choice/dazed & confused

James Oxley, sponsorship sales manager, Channel 4 Dazed s creative scene. Since then, Dazed has established itself at the high end of the glossies market, blending music, art and fashion into a fusion of stunning images and thought-provoking words. This month s issue features ...

Analysis: CRM winners prove worth of partnerships - Craig Smith reports on the Business in the Community Cause Related Marketing Awards for Excellence 2000

-raising products and sponsorship of Fashion Targets Breast Cancer. One aspect of the programme, Kiss ...

Opinion: Marketing Society - Brands can own new channels of communication

significant appeal they need to fashion new content. Savvy brand owners should not miss the opportunity now ...

Internet: Quest for online youth credibility - Branded ’youth’ sites need value and integrity, warns Jane Simms

, and sections on photography, creative writing and fashion will be added. It features real-time music ... limited options. Music is the obvious hook - others, such as fashion or sport, lend themselves less ...

Power magnate: Brand masters, Niall FitzGerald - Jane Bainbridge asks Niall FitzGerald about power, South Africa and, of course, Persil

weren t targeted because we made absolutely clear-long before it became fashionable - that we would ...

Walker Media lands Windsmoor account

Walker Media has been appointed by the Windsmoor Group to handle its ladies fashion brands....Walker Media has been appointed by the Windsmoor Group to handle its ladies fashion brands. The campaign will kick off with the relaunch of the Dannimac weatherwear range, which has been planned for spring 2001. The Windsmoor Group houses the Windsmoor, Planet and Precis Petite brands ...

DIARY: ICE TO ESKIMOS - Nifty lateral thinking bags posh publishing contract

Joanna Hauptman (right), head of fashion sales at Harpers & Queen, went from ad pitch to contract...Joanna Hauptman (right), head of fashion sales at Harpers About two years ago, when I was senior sales executive on Redwood s Harvey Nichols magazine HN, I went to see Molton Brown s marketing director to pitch for advertising. My presentation did not go well. He responded with a complete ...

HOW TO GET AHEAD: WHAT IT’S LIKE TO WORK FOR ... WALLPAPER - The job’s a good ’un when the office chef will flambe any breakfast you desire

bible Wallpaper. It has recently added trendy sports-cum-fashion magazine Line to its small...What does it do? No prizes for guessing the sales team sells those beautiful glossy ads in style bible Wallpaper. It has recently added trendy sports-cum-fashion magazine Line to its small ... crew and normally appoints people already known to the team. Your best bet is to be a fashion ad ...

MEDIA: Emap plans Frank’s stylish rebirth

September. The new title, codenamed Project Fashion, will be renamed and edited by fashion writer ... . She is a former fashion features editor of US title Harper s Bazaar, and advises Top Shop on catwalk ... on upmarket fashion. But she told PR Week sister title Campaign Media Business last year ...

 

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