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Manning Gottlieb wins Starbucks media strategy and buying tasks

01 Dec 2000 | by Ian Darby

played on the idea of coffee being fashionable. Fallon s work on the Caramel Macchiato product played ...

Manning Gottlieb wins Starbucks media strategy and buying tasks

01 Dec 2000 | by Ian Darby

played on the idea of coffee being fashionable. Fallon s work on the Caramel Macchiato product played ...

Miles Calcraft unveils TV campaign for Bell's

01 Dec 2000 | by CLARE CONLEY

old-fashioned and needs reinvigoration, without alienating the core market of 45-plus drinkers ...

InStyle scraps e-commerce plans

30 Nov 2000

LONDON (Brand Republic) - InStyle magazine, the spin-off from Time Inc-owned People magazine, is abandoning plans for an e-commerce venture, according to a Wall Street Journal report. The magazine had planned to launch the initiative at the beginning of next year, selling fashion accessories online using ...

DIRECTWATCH: DIRECT CHOICE/ARSENAL CATALOGUE

30 Nov 2000

in Arsenal-branded fashion items that you can be wearing next week? And you can kill a good half an hour ...

MEDIA: Publish your way to brand success - The APA awards not only reward individual effort, they promote a modern method of marketing a brand's identity, writes Andy Fry

30 Nov 2000 | by ANDY FRY

of interiors, design, food and drink, fashion, architecture and travel, aimed at 25- to 45-year-old AB readers ... . Launching into a crowded lifestyle market, its mix of content around fashion, restaurants and design makes ... . Editorially, HN attracts top fashion photographers and writers. It has also become a marketing mainstay ...

Desmond has to shell out for Express

30 Nov 2000 | by MediaWeek

whatever he has to spend in order to move things forward in a progressive fashion,” he adds. One thing ...

REVIEW: Marketing and advertising news in the week's press

24 Nov 2000

The fashion website readytoshop.com is fighting to stay afloat as it cuts its 32 staff members down...The fashion website readytoshop.com is fighting to stay afloat as it cuts its 32 staff members down to just three. Hit by cash shortages, the site, which offers fashion advice to women, has the unusual strategy of not selling anything, nor will it run advertising on its site. Its advertising ...

STOP PRESS: John Lobb hires Wild Card for press and PR

24 Nov 2000

taken on by fashion designer Tristan Webber, to handle his PR....Shoemaker John Lobb has hired Wild Card PR for a UK press and PR campaign. And Aurelia PR has been taken on by fashion designer Tristan Webber, to handle his PR. ...

DIARY: God on the war path

24 Nov 2000

Word has reached Campaign's ears that God is on the war path. And not for the first time, or so it would seem. Folk over at the fashion hothouse French Connection doubtless thought it was a case of deja vu when they received an angry message from a David Abbott complaining about the new fcuk store ...

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